Forget tazos, marbles, stamps and baseball cards, millennials have moved into the Augmented Reality world of collectibles and gaming. 

Pokemon Go, one of the most successful AR games in recent years, took only 19 days to amass 56 million downloads and grossed a whopping $169 million in its first month since release in July 2016. 

The popular game enjoyed immense viral success in 2016, to the point where usage caused public nuisances, with players being caught in dangerous situations, hunting Pokemon while driving cars or crossing roads. 

So just how big is Pokemon Go?

You'd be forgiven for thinking it was no longer 'in' - since it fell off our main stream news feeds within a year of release, but the game has continued to grow a loyal fan base, which now sits at an average of 147 million active users each month and over 800 million game downloads worldwide. 

What's that type of usage worth? $2.01 billion per year. Yep...you read that right. $2.01 billion. That's a lot of Pikachu. 

Want to know what all the fuss is about? You can download the app and hunt Pokemon for free. What started as a pool of 150 Pokemon to catch, has grown to almost 500 and growing daily. Never an issue with stamp collecting or marbles, modern day collecting and gaming offers in-app purchases - so beware of the credit card creep when buying coins as an in-app purchase! 

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